.YOU MAY not understand it, however different typefaces generate various emotions. Serif fonts, along with small movements at the ends of characters, are typically discovered in manuals as well as papers. They appear credible and reliable. Sans serif font styles, which are plain, can seem present day and also casual. Visual consistency offers readers a feeling that they recognize where they stand up it assists to develop count on. In the case of The Economic expert, it specifies the hue for our writing.